18 Best SEO Analytics Tools in 2025

Some of the best include Moz, Ahrefs, Semrush, WordStream, Ubersuggest, Google Keyword Planner, and Yoast SEO. Google Analytics is a powerful analytics tool that gives you real-time insight into your website’s performance and visibility in search. It shows what keywords people are searching to land on your site, your bounce rate, and other important metrics for improving your search ranking. WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy. Enter a keyword or your website URL to receive a list of recommendations and keyword difficulty rankings. It’s a great tool for coming up with short- and long-tail keywords to target, filtered by industry and location.

BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve. To get familiar with the platform, you can book a BrightLocal platform demo or sign up for a 14-day free trial. The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform.

Google Business Profile

Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool. Advanced users can customize their files with Robots.txt Generator as well. Once identified, you can copy all bad links to your clipboard with one click. Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider. With over 300,000 users, the Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes.

SE Ranking provides a scalable platform with features designed for collaborative SEO work. Its tiered pricing and add-on structure let you pay for only what you need. Freelancers and small businesses who need accurate keyword data without monthly payments. Affordable tools generally feature simpler interfaces that help you get started quickly. They focus on essential features without overwhelming you with options you rarely use. This means less time learning the tool and more time improving your SEO.

Best Affordable SEO Tools

The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis. It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis. The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake.

Fakespot Review Checker

And finally, tools don’t replace strategic thinking – use them as support, not a substitute. Search Console shows which keywords bring users to your site, how often your pages appear in search results, how many clicks they get, and the average position of those keywords. It also alerts you to problems like mobile usability errors, security issues, or pages that aren’t getting indexed properly. This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites.

• What sets Outranking apart is that it’s focused on helping you create content that’ll rank well on search engines.
• I also like that it helps with repurposing content across different channels and offers one-click publishing to WordPress and social platforms.
• We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search.
• You can conduct keyword research, monitor backlinks, analyze competitors, optimize content, and much more, all through this platform.

SEO Spider was originally SEO Anomaly created in 2010 by the euphemistically named “Screaming Frog”. This rowdy reptile’s clients include major players like Disney, Shazam, and Dell. Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best. The best free SEO tool depends on your particular business needs and goals.

For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates. For agencies managing client websites, Google Search Console (GSC) provides an invaluable direct line to how Google actually sees and interprets your clients’ sites. Unlike third-party SEO software for agencies that estimate data, GSC delivers the unfiltered truth straight from the source. If your agency is just starting to offer SEO services or you have a limited budget, Moz hits the sweet spot.