Comment faire un Audit SEO en 11 étapes faciles avec Check-list

Google Analytics is a free tool that is one of the best available for tracking your website’s performance. Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall. Our backlink audit and SEO site search analysis is conducted with our own site audit tool as well as numerous third-party SEO tools. Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile. Before dealing with any other issues, make sure that your website is accessible by search engines. Site Audit will let you know if GoogleBot can crawl and index your site.

I’m glad that you mentioned those five tools which could be beneficial for people like me to do a proper SEO audit. The best level of SEO audit for your needs depends on your goals, budget, and website complexity. Start with a basic audit if you’re just getting started or have limited resources. Gradually progress to higher levels as your site grows and your objectives become more ambitious.

What tools do you need for an SEO audit?

Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively. An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience. Search engine algorithms prioritize well-optimized websites that provide a seamless user experience. By identifying technical, content, and backlink issues, an SEO audit helps maintain a website’s relevance and authority.

With our deep SEO audits, no stone goes unturned, and we’ll document our findings and recommendations thoroughly, as well as go over them with you. In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution.

• Backlinks are one of the most important ranking factors in SEO.
• Start by checking if your website is indexed by Google and if there are any crawl errors.
• Canonical tags tell search engines which version of a page should be prioritized when dealing with duplicate or near-duplicate content.
• Broken links are URLs that point to a website that no longer exist or return an error.

A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team. For instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing.

What do you need from a client before completing a technical audit?

You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones I’ll talk about, but focusing on these things SEO Anomaly can help you get started.

The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start. It will then scan your entire website to collect the URLs of each page.

The robots.txt file is arguably the most straightforward file on your website. Although you may advise search engines on how to crawl your site, it is easy to make errors. This report, alongside other tools, can help you to start identifying the issues that may be hindering your performance on the SERPs.

The factors listed above are just some of the elements WebFX will address as a part of your SEO audit package. Each of these factors provides some impact in attracting search engine crawlers and — by extension — customers to your site. While all the tools listed above offer unique features and benefits, your website’s best SEO audit tool will depend on your specific requirements. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. Then it gives you a suite of tools for monitoring, analysis, optimization, and reporting so you can grow and protect organic search traffic, conversions, and revenue. Covering the foundations of technical SEO, the crawling and indexing section of the audit makes sure that search engines can find, crawl, and index your content without challenge.